Services

Franchise Diagnostic

Diagnostics are the first step to fixing basic business problems. Many franchisors have succeeded in a localized hometown market but scaling across North America with proven operations, sales, and marketing is another level of success.

Sales process

The sales process for selling fitness memberships is not rocket science but there is a science to it. If you don’t have the right offering, ask, and process with a unique product it is going to be hard to get folks to sign up!

Marketing

Bringing a brand to market has many faces and more importantly is not accomdating to every business. If franchisors don’t take careful consideration into a scaleable and repeatable system their business will fail.

Digital vs. guerilla marketing

It’s a relentless activity,  but getting your brand out is a must. In this day and age many forget that all marketing used to be in the form of community based efforts. Although digital is where people hang out meaningful relationships at a low cost per lead are hard to come by. Instead we encourage a hybrid to over rule any chance of competition while showcasing your offering broadly and locally like it was meant to be.

Individualized

Every franchise and market is a bit different. The formula that works in New York City, Chicago, Atlanta, Los Angeles, San Francisco, etc. might not work in a highly localized community with similar index scores. We know this and work with our clients to make systems that scale regardless of the market.

Unique

No fitness business is the same. Therefore it cannot be treated as so and will need a specific action plan to match its product and customers.

Product

Not all fitness services are created equal. Many fitness businesses are rip-offs of another and probably reside within 1-3 miles of each other. We help developers and franchisors differentiate their products and offerings so they can win big and stay a step ahead.

People + Culture

The right operators can help you win big. We know this so in the context of awarding franchises and hiring scaleable steams we make sure to ask the who, what, when, where and why type questions. This keeps the “fakers” away while bringing in rockstar talent. We utilize our sister company Staffing Fitness LLC to help find operators that best represent the culture and brand franchisors are trying to inject into the world.